The thing is that Apple has never been a low-end market player in any geography, and some say it would not make sense for them to go in the low-end direction
Apple’s "shoot for the high-end" philosophy has made it the world’s most valuable tech company in terms of market capitalization.
Apple’s strategy in the past has been to maximize profit margin instead of market share.
Apple has never been for the mass market; it has been and will always be for the tech geeks and elites (in China) who don’t care about the lack of China-specific content
Most of Apple’s customers are highly-educated elites, often with experience of living outside China, or even wealthy Chinese who give the devices as gifts without any understanding of how the devices work .
Reference: “Apple revamps its China app store” article from San jose mercury news, by John Boudreau
