Bokan Technologies: makes children’s educational apps for the iphone, Bo Wang is the CEO
Monday, November 22, 2010
App aimed for children's market in China
Cute Math app: a top – ranked educational program for children
Apple's long history of high-end strategy focues
The thing is that Apple has never been a low-end market player in any geography, and some say it would not make sense for them to go in the low-end direction
Apple’s "shoot for the high-end" philosophy has made it the world’s most valuable tech company in terms of market capitalization.
Apple’s strategy in the past has been to maximize profit margin instead of market share.
Apple has never been for the mass market; it has been and will always be for the tech geeks and elites (in China) who don’t care about the lack of China-specific content
Most of Apple’s customers are highly-educated elites, often with experience of living outside China, or even wealthy Chinese who give the devices as gifts without any understanding of how the devices work .
Reference: “Apple revamps its China app store” article from San jose mercury news, by John Boudreau
Is the low-end space the only space in China?
Some argue that in China, you have to make money from low-end users
Apple can dominate the high end Chinese user space of about tens of millions
But if Android can dominate the low end space with hundreds of millions of users, it can be argued that developers will still go there
Apple in China
Without a stronger offering of local apps, apple could miss out on the increasing number of wealthy Chinese who don’t speak English.
Apple needs to create closer relationships with Chinese developers, or they will risk falling behind in the market.
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