Some industry analysts think that Apple risk in China is the fact that is App stores offer few applications created with specifically the Chinese consumer/user in mind.
Two thirds of the Apple apps downloads are for apps from the US.
The rest are from apps from Japan and the EU.
The percentage of apps from China itself is almost zero.
There are companies and efforts under way to try to change this.
Reference: "Apple revamps its China App Store" article in San Jose Mercury News, by John Boudreau
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